The logo started with a basic outline of the letter “J” and then we experimented with different floral elements to integrate seamlessly into the shape. The goal was to create a visually appealing and memorable symbol that represented the brand’s essence.The “J” intertwined with a flower, symbolizes growth, beauty, and renewal. The flower within the “J” represents the nurturing and transformative experience that a spa provides. The overall aesthetic suggests a luxurious and relaxing environment where clients can rejuvenate and flourish.