Monsalwa is a renowned name in the frozen food industry, providing convenience and taste with its diverse range of frozen food items. They aim to revolutionize the frozen food industry by offering hygienic, convenient, and innovative products that meet international standards. They are processed with the mission to bring taste to life with healthy, high-quality products that make delicious food accessible to everyone.
Discover how Monsalwa, a leading brand in the frozen food industry, partnered with Mount Pixels to reverse declining ROAS. By leveraging our expertise in Meta Paid Ads Management, we boosted their revenue to over PKR72 million plus and improved their ROAS from 1.5 to an impressive 6.2+.
Monsalwa faced challenges with its online store sales due to the lack of a proper advertising strategy and the absence of a remarketing campaign. Struggling with a wasted budget and low revenue, their ROAS was significantly impacted.
After conducting comprehensive and detailed market and competitive research, we identified opportunities that gave us an upper hand over our competitors. We then crafted our sales funnel and devised a comprehensive data-driven strategy based on these insights. Here’s a breakdown of our strategic approach:
Top of the Funnel (ToFu):
Our main objective was to increase reach and video views to gather a larger audience and more data. This data was then used in the middle of the funnel.
Middle of the Funnel (MoFu):
Objectives included engagement and link clicks. Our goal was to drive more engagement and traffic to our website, targeting those who had already interacted with our ads and business in the top funnel.
Bottom of the Funnel (BoFu):
The sole objective was to drive sales. We focused on retargeting our audience and using tested winning audiences to maximize conversions.
We experimented with different targeting options, both geographically and demographically, discovering that moms, health-conscious individuals, students, and busy professionals were our ideal prospects.
We utilized both AdSet Budget Optimization (ABO) and Campaign Budget Optimization (CBO) to allocate our budget effectively.
We created engaging and appealing content designed to capture attention, including high-quality user-generated content (UGC), recipe videos, and carousel ads. This content was aimed at encouraging our audience to take action and move towards our end goal.
To improve our ROAS, we implemented a data-driven approach. We created lookalike audiences based on our ideal prospects and previous purchasers.
This strategy significantly impacted Monsalwa’s sales figures and improved their ROAS.
Over 10 months, our comprehensive strategy and meticulous execution delivered outstanding results for Monsalwa. We achieved an impressive 6+ ROAS, processed over 3,800 orders, and generated Rs72 million in revenue. By efficiently utilizing an ad budget of Rs1.2 million, we demonstrated the effectiveness of our data-driven approach and strategic advertising management. This significant performance improvement underscores our ability to drive substantial growth and profitability for our client.
Reach out to our team and we’ll get back to you within a day.
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