Olorganic was founded by four friends who were passionate about natural living. The brand stood for purity and authenticity, with high-quality organic products that promote healthy lifestyles and make one connect with nature at deeper levels.
Background
Olorganic approached us, seeking a brand identity and packaging that projected their passion for purity and nature. We created a distinctive brand strategy and eco-friendly packaging for them that shouted organic living and made them different and talking to the audience.
Packaging Concepts
Dried apricot:
The classy packing is adding value to the organic appeal where a clear jar showcasing apricot of rich color and texture. A matte black label gives it a premium touch while simply showing purity and authenticity of the product.
Pistachios:
The bold label contrasts the freshness of the pistachios against the modern black packaging. The clear jar exudes freshness and the vibrant imagery refers to premium quality.
Walnut Oil:
Housed in an elegant pump bottle, this is luxury packaging. The golden accents and earthy tones of the label hint at the richness of the benefits from the oil, as the natural walnut images pop.
Honey (Raw Sidr):
The earthy design with honeycomb elements echoes the purity of the product. The dark tones and subtle gold finish of the jar come together to evoke a sense of natural luxury that appeals to health-oriented consumers.
Almond Oil:
The color of a pump-type bottle in which elegance and functionality blend under one shell. Images of almonds and an aristocratic label accentuate the authenticity and quality of the product.