Wherever people are waiting, there is potential for advertising. The objective of transit advertising is to constantly display your brand in front of the rider and familiarise them with your brand.

The more creative and entertaining your billboard is, the more impact you will have on your customers.

Street furniture advertisement is about using equipment like benches, bus shelters, kiosks, parking garages to display your ads. This kind of advertisement is mostly targeted towards pedestrians.

• Free-standing display units (FSDU)

• Shelf edging

• Dummy packs

• Standees

• Counter display units (CDU)

• Display packs

The main objective of retail advertising is to compel customers to visit the store close by.

Guerilla marketing is effective because it’s creative and witty. It gets people’s attention but also creates social media buzz.